lululemon: conversational design

When a senior copywriter in brand creative moonlights as a conversational designer in the guest experience realm, you get an intuitive, innovative chatbot trained by real-life product educators. This little story will tell you something about the way I work: I was resourced to this project with the task of naming a yet-to-be-designed chatbot. I left the project with the role of conversational designer, proficient in building conversation flows with Microsoft PVA and driving the integration of brand creative and tech.