boden: in-house product editorial consultant (project in progress)

Boden is a heritage women, men, and kid’s brand known for its quality, British eccentricity, and entrepreneurial spirit. I was hired to support the transition of product copy from a years-long agency relationship back in-house.

The full scope of what I do:

• create frameworks around processes that are outdated and inefficient

• advocate for streamlined processes and a collaborative, non-siloed approach

• work cross-functionally to ensure deadlines are met for print, web, and translations

• pushed product copy in a more relevant, editorial direction with the addition of intentional technical copy that aids the customer in their purchasing journey

• fueled conversation around system challenges and tech limitations

• resourcing

• write and edit product copy

• tethering teams as they move through change